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Traditional Retailers Report a Black Friday Bust

Brick and mortar traffic off 52% on the biggest shopping day of the year.

Online is proving to be a lifeline for retailers. Traffic at stores on Black Friday fell by 52.1% compared with last year, according to preliminary data from Sensormatic Solutions. In contrast, online spending on Black Friday surged 21.6% to hit a new record, according to data from Adobe Analytics. Overall, for the six key weeks of the holiday season this year, traffic in retail stores is expected to be down 22-25% year-over-year. But observers said the declines may be due, in part, to social...

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